Mail Fail of the Day

The Daily Mail reports on Asda's new range of Asian clothing for women - believed to be the first collection of its kind available on the high street.

As we all know, a story like this is guaranteed to have the Mail's most bigoted readers mopping their brows and asking for the smelling salts and the comments definitely don't disappoint. You can just imagine 'David, Darlington' foaming at the mouth as he typed:

'Ok - another appeaser off my list of places to shop. No doubt alongside halal meat, barbaric!!'

There you have it - it's not just a cause for outrage, it's barbaric. Presumably David's good friends with the person who claimed that the results of a recent survey of teachers asking which names they associated with naughty children signalled feral Britain at its finest!.

'Tailgunner, Essex' makes a mistake common to Mail readers and confuses the word 'Asian' with 'Muslim' as he or she furiously types:

'A turning point indeed! The islamic colonization of our country shows no sign of slowing down, infact it's gathering pace as the tipping point approaches.'

'John B, Wakefield' is so incensed that he suggests that everyone living in the UK should wear clothing personally approved by him:

'Sorry, but isn't ASDA aware of the existing social problem of Asians failing to integrate ? I believe that this is an ill conceived idea, as our Asian residents should be adopting western clothing as the norm whilst living in the UK.

I wonder if he'd feel the same and swap his 'Western clothing' for the clothes of a different culture if he moved abroad? Somehow I doubt it.

My absolute favourite, however, comes from the no doubt charming and personable 'Sue Daley, England':

'So, no patriotism allowed, no free-speech allowed, don't mention the BNP, don't complain about green-belt building to accommodate the influx, don't dare say you're a Christian, don't complain that your local church is now a mosque, don't be alarmed if your local town now looks like Islamabad. For Gawd's sake, is there no end to the destruction of Englishness? When I shop in an English shop, I want to see English things.....is that so hard to understand? Asda, you've seen the last of Mrs. Daley's lolly.'

Presumably she didn't get the memo when Asda became part of WALMART in 1999.

I'm holding out for the comment which ends England has gone to the dogs. I'm glad I moved to Spain when I had the chance!. The only thing worse than a bigoted, racist Daily Mail reader is a bigoted, racist, expat Daily Mail reader.

Further reading:
Do Mail commenters create a toxic environment for brands?
Asian clothes makes Daily Mail readers' heads explode